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The collaboration includes sponsorship rights for significant NFL events such as Super Bowl LXI and the NFL Mexico Game – a regular-season NFL matchup on 22 November 2026 in Mexico City between the San Francisco 49ers and the Minnesota Vikings. 

The deal extends to activations around the 2027 Super Bowl in Los Angeles. The companies have outlined provisions for hospitality programmes, VIP experiences, activations across several Mexican cities and official NFL merchandise opportunities for Codere Online’s customer base.

“This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL,” said Carlos Sabanza, director of sponsorships and public relations at Codere Online. 

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The report’s authors noted that VIP managers “are not asking to be replaced” but desire tools that assist by triaging and pointing out priority players, while humans maintain relationship control and make final decisions.

Respondents identified several priorities for improving VIP operations. These included an integrated system combining player data, communication history and task management. 

Respondents also requested structured and consistent guidelines with key performance indicators aligned to relationship outcomes. Real-time, detailed data alongside predictive behavioural signals also came up as a frequent answer.

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It is said that all great poker players have an exit strategy, and that theory should hold for all those who bring the game to fans and players, too. Calvin Ayre has been at the personal and professional forefront of poker coverage for many years.  

For so long, CalvinAyre.com has been a beacon in the poker reporting landscape but as the outgoing incumbent of this position of privilege, I haven’t been at the centre of this role for so long as to claim anywhere near all the credit.  

A huge thanks for his outstanding reporting on this site should go to Lee Davy, who for many years, brought poker to life on Calvin Ayre. I personally owe a huge debt of gratitude to Lee for the efforts he made in not only making me feel so well prepared to take up the mantle when he moved on to pastures new, but in establishing the Calvin Ayre brand so well for so many years within the poker world.