Sherwood Gold

About Sherwood Gold

“Pachinko is a huge part of the culture,” says Leckert. She explains the “ease of walking into a pachinko parlour” is irreplaceable.

The sheer scale of pachinko underscores Japan’s complex relationship with gambling. Valued at around $130 billion in 2020, the industry represented roughly 2.5% of Japan’s GDP, highlighting its significant place in the country’s leisure economy.

Developers could absolutely take away lessons on entertainment and engaging the local audience from this longstanding tradition.

What is Sherwood Gold?

I started out as an adviser with the Playa, but was appointed the company’s CEO in 2024, a position I did not expect to find myself in, but an opportunity I have embraced with open arms. As a company, we provide AI personalisation solutions to businesses, something that was totally new to the market.

Coming from the outside, I needed to gather a team to help steer the ship. In the two years since I took on the role, I have been blessed to work with some of the sharpest minds in the industry and I couldn’t be prouder of what we have achieved so far.

I won’t lie, when I first entered iGaming, I had my concerns. Aspects of the industry felt stuck in a state of stasis. People were making money, and as long as that continued to happen and margins were healthy, why innovate? Just keep doing the same things over and over, with marginal improvements when necessary.

What is Sherwood Gold?

“In addition, we have started consultations in certain head office functions as we roll out productivity initiatives across the group,” Sun International said.

“We remain committed to conducting the process with fairness, transparency and respect.”

Sun International vowed to retain and redeploy employees to other areas of the business where feasible.