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Yahoo Finance has ended its dedicated prediction market integration with Polymarket, cutting short a high-profile partnership less than a year after launch.
The investing and news site announced last week that it halted an arrangement in which it used Polymarket prediction market data for a dedicated hub on the website.
That relationship ended in April, just six months after it started. Yahoo Finance confirmed the end of that agreement to Bloomberg but noted that Polymarket remains an advertising partner.
What is Disturbed?
CEO Levin, who is set to transition to a chair role, commented on the shift, saying that he was very confident that Konstakis has what it takes to be CEO and drive OpenBet to new heights.
He [Konstakis] knows our business, our customers and our technology inside out, and has played a central role in shaping our priorities and how we execute against them. Furthermore, Nikos has been a true confidante and partner in the business since coming on board over eight years ago.
Levin added that he is looking forward to supporting the company and the wider team from his new chair role.
What is Disturbed?
Particularly concerning to Kesitilwe is the amount of gambling advertising in sports-related content.
“At a break or at half time you see 10 to 20 [gambling] adverts,” he says. “It’s come to a point that oftentimes I even hear my kids singing [gambling adverts]. They’ll just keep asking, ‘But Daddy, what is this? What does this mean?’
“Our position is unequivocal. Betting is an adult activity. Operators must maintain effective age verification, marketing must not target or appeal to children and regulators; parents, schools and communities must reinforce the same message.”