Ocean Frenzy

About Ocean Frenzy

Player propositions were included in 65% of Bet Builders, up from 25% in 2022. Meanwhile, player shots on target became Kambi’s second-largest pre-match betting offer by turnover, while other popular selections included a player to score or assist.

“Customers seek personalised experiences, extensive player proposition bets and the ability to build highly customised wagers in real time,” Lamb says. “Meeting these modern expectations through manual trading is no longer realistic at scale.”

AI also helped Kambi reduce the delay between a customer selecting an in-play bet and being able to place it. Its dynamic live delay technology enables it to set bespoke live delay on an individual bet level, optimising the UX and alleviating friction. Across the Premier League and World Cup, Kambi reduced live betting delay by more than 40% between August 2025 and July 2026.

About Ocean Frenzy

Polymarket and other prediction markets that ventured into sports trading last year maintain that they’re financial platforms governed by federal law.

The Commodity Futures Trading Commission (CFTC) agrees, continuing to defend its claimed “exclusive jurisdiction” over sports prediction markets in federal and state courts across the nation.

The legal wrangling extends to Michigan, where Attorney General Dana Nessel has rejected Polymarket and the CFTC’s arguments that the Michigan Gaming Control Board has no regulatory authority over prediction markets, even the ones allowing traders to buy and sell shares of sports outcomes.

How to play Ocean Frenzy

On Thursday Genius Sports launched a dedicated prediction market affiliate site designed to aggregate pricing and market information from multiple prediction market operations and overlay it with live sports feeds.

Developed by Legend – Genius Sports’ consumer media and technology unit, acquired last year for $1.2 billion – Prediction.com enables users to compare equivalent event contracts across several platforms. It also follows how market probabilities evolve in real time as sports events unfold.

Integration of Genius Sports’ official in-game data with real-time market pricing will allow users to track play-by-play actions alongside dynamic market probabilities, prices and signals.