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The response extends to potential customers. Yashin says that of around 50 leads generated through events and the company’s network, only one decided against integration, leaving Swipe Games prioritising a queue of prospective partners.

“We have a term within our team called ‘hot pie’,” Yashin says. “It is our internal term for a really hot product that is easy to sell. It is something new for the market and the market is ready.”

The early player data is also giving Swipe Games confidence that it has created more than simply an eye-catching interface.

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“But after yesterday’s game, they’re going to draw a lot more support because they were pretty good underdogs (against the Chargers),” Scucci added.

Bettors had plenty of momentum after favorites dominated Week 1, but Sunday (Sept. 20) tilted back in the sportsbooks’ favor behind a wave of upsets. Several heavily backed teams failed to win or cover the spread.

The biggest wins for Boyd were the Eagles failing to cover (24-20 over the Titans), the Saints winning outright as large underdogs (24-17 over the Ravens), and the Browns topping the Bucs (23-19). For bettors looking to recoup losses, the afternoon slate offered relief, with the 49ers handling the Dolphins (35-13), the Seahawks routing the Cardinals (31-7), and the Cowboys topping the Commanders (37-20).
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BGaming’s product chief tied the release directly to prior results. Julia Alekseeva, CPO at BGaming, said duel slots have proven to be a hit in the past, with titles like Clash of Gods Power Duel driving strong engagement, so the studio decided to take this further with Johnny vs Chicken. She added that the studio took two of its most recognizable characters and brought them together in what she called the ultimate BGaming IP showdown.

That language, an “IP showdown” between established characters, points to where the strategy could go next. If a duel format plus familiar faces reliably lifts engagement, BGaming has a repeatable template for future crossovers drawn entirely from its own library. Johnny vs Chicken reads less like a finished idea. It reads more like a first test of a shared-universe approach to slot IP.

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