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What is Whos The Bride?
The report, titled The State of VIP Operations, was compiled by The Playa in collaboration with Gaming Operations Academy and WarriorLab.
Conducted in 2026, it surveyed 70 professionals actively engaged in VIP management, including VIP account managers, heads of VIP and consultants, with 64% employed directly by gambling operators.
The report sought to understand how VIP portfolios are managed daily, how the tools are utilised and other key operational challenges.
About Whos The Bride
However, LSR noted that traditional game outcomes are no longer reliable indicators of bookmaker profitability, largely due to the rapid growth of same-game parlays and player props.
In the Las Vegas-based Circa Survivor contest, which drew over 25,000 entries entering Week 1, more than 8,000 entries were eliminated in the opening slate—most knocked out when the 8.5-point favorite Chargers fell to the Cardinals. That upset served as a proxy for the wider market, ruining countess parlay tickets across major sportsbooks.
Looking ahead to Week 2, bettors continue to chase high-scoring games. At BetMGM, Overs represent three of the five most-bet game totals by ticket count: Vikings-Bears (Over 48), Saints-Ravens (Over 46), and Panthers-Falcons (Over 44).
What is Whos The Bride?
VGW’s $100,000 contribution to Tuberville brings its total campaign contributions in Alabama this year to more than $351,000. The bulk of the funds—$170,000—went to North Alabama PAC, a political action committee managed by operative Steve Ruby.
Ruby is being funded by numerous gaming entities that want to see Alabama legalize gambling and sports betting. His donor list, along with VGW, includes DraftKings, FanDuel, BetMGM, and the Poarch Band of Creek Indians.
VGW gave $20,000 to state Sen. Andrew Jones (R-District 10) and $15,000 to Senate President Pro Tempore Garlan Gudger (R-District 4). State Sens. Donnie Chesteen (R-District 29) and Will Barfoot (R-District 25), along with Republican candidate John Roberts, who is running in the second district, each received $10,000 from VGW.
