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Sportsbook operators have an inherent advantage over prediction markets in that the former can offer significantly larger sign-up and retention bonuses and gaming companies are leaning into those expenditures this football season.

Promotional spending is nice and has proven to be an effective customer acquisition tool, but both sportsbooks and prediction markets would do well to emphasize bespoke experiences for clients because they’re looking for customization.

“Twelve percent of respondents have switched platforms because another offered personalization aligned with their interests, while 9% said recommendations based on their interests would make them more likely to try a prediction market,” concludes Fullstory.

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Cirsa also holds a presence in Italy, and Angelozzi was asked whether this could cause any regulatory discomfort or revenue attrition.

But he said he was not concerned. “On the Italian antitrust, we don’t think we are in a risky situation because Italy is not the core of this deal and this doesn’t change the level of concentration in the country and will still be below 40% in each relevant market. So we don’t see that.

“We do not expect revenue attrition. These are complementary brands and complementary models, and we have a history of managing a multi-brand business in Italy, and we already have several brands that run in our business and that are complementary.”

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Vote Yes for Allen County Casino recently unveiled a 90-second advertisement that promotes the possible economic benefits of bringing a gaming resort to Indiana’s third-most populous county.

The campaign claims that a casino in or near Fort Wayne, the second-largest city in the Hoosier State, could create 2,000 new permanent jobs and generate more than $100 million annually in new government revenue without raising taxes.

We think education is key,” Vote Yes for Allen County Casino spokesperson Tim Haffner told WPTA. “Remove some of the mystery and some of the misinformation that, for various reasons, seems to recirculate. Our goal is to make sure people are fully informed, and when they vote in November, can make an informed decision.”